What is search engine optimization?

Search Engine Optimization (SEO) is the ongoing process of promoting your online business via the search engines like Google and Yahoo in hopes of driving traffic to your website. There is a lot more which involved in making it a successful effort than just a domain name and website. You must know how to make use of industry best practices to plan your campaigns and increase the probability of increased visitors and customers to your site

SEO Basics for Beginners

The basics are your domain name and website because that’s the same thing as your store front at the mall. It is nice if your domain name matches what your business intent is, and your website must be attractive while not confusing potential customers. It is also a good idea for there to be some means of contacting you, like a blog or contact us form. But, that is not where it ends because search engines like fresh content.

The product and service pages of your site give descriptions of what is offered and those words make up what is called “content” which contains keywords. This is what the search engines read. However, you are very busy with all the other issues involved in running a business and once you get a page done, you think that should be all there is to it. Well, search engines think you should have something fresh on your site at all times so that it will continue to be indexed.

Keyword Optimization

Optimizing the keywords on your website could make the content on your site more relevant and more attractive to users, but it can also be discovered by the search engines more easily as well. The keywords you placed in your content are going to be used by everything else you do to promote your site. They are the gold dust off your success and knowing how to develop them is not only an art but has become a daily chore in testing and trying out new strategies. You must get traffic to your website, or you’ll never be able to make sales online.

Pay Per Click Advertising

Pay-Per-Click (PPCs) advertising using those keywords, just as much as the search engines, but for different reasons. Your advertising campaign must be clear, while also reassuring potential customers that they should click on the ad to see what else you have to offer them. These ads cost you money when people click them, and you need to make a sale as a result.

Search engines want to make money, too, just like any other online business, and if they don’t produce good quality work, they lose searchers. To serve up matching links for the keywords entered, SEOs use complicated mathematics to help ensure that Google will not penalize their company listings in the SERPs. The search engines frequently change their algorithms which makes it a constant battle to keep up.

If you want your link to stay at the top of the search engine results, you may want to hire a company who knows all of the answers to what is search engine optimization.